Like it or not, your web presence plays a huge role in how people perceive your business.

Your company strives for constant growth and improvement, so why should your company’s website be any different? Before you can pinpoint problem areas of your site or opportunities to improve your tech strategy, you need a thorough understanding of how your site functions as-is. That’s where analytics come into play.

If you haven’t already jumped on the analytics bandwagon, here are a few site metrics that every business should be keeping tabs on:

Visitors
Bounce Rate
Conversion Rate
Traffic Sources
Session Duration