Teleconferencing has been around for many years. Ever since more than one person could be on a line, people have used telephones to have meetings with one another. For the purposes of building an online readership, teleconferencing can be used to attract listeners, highlight experts and put your brand in front of people who otherwise might not have heard of your business.

We’ve talked a lot in the past about different ways to pull readers to your website, including using Twitter chats and promotional groups. Teleconferencing is a bit different than webinars, because you don’t have the visual elements you’d have with a webinar, which is more of a video conference.

A telephone conference can be used in a number of ways to reach out to your readers.