When it comes to marketing for art galleries, there's a lot to consider. Most will have a strong brand image to uphold, complex working relationships with artists to maintain, and a bunch of fast-moving competitors to keep up with. Aesthetics are everything and leads need to be dazzled at the same time they're nurtured and informed.
What's makes it more difficult? More features than ever are constantly being released into the digital world. Instagram Stories are exploding in popularity, bots have taken Facebook messenger by storm and video content is leading the pack in terms of engagement.
Luckily, we have quite a bit of experience in this department, so we wanted to share some top trends that can help to revolutionise your marketing for art galleries, exhibitions and even museums. Jump on board, or risk becoming irrelevant!