The concept of inbound PR isn't new. At HubSpot's 2016 Inbound conference in Boston, I attended a session led by Iliyana Stareva who introduced me to the concept. Less than a year later, an professional event in Manchester led me to discover the newly-developed Public Relations Search Value (PRSV), which aims to offer a new way of measuring PR value. So what on earth is happening in the PR industry to inspire this overhaul?