It's easy to confuse a creative director with an art director since

many use these terms interchangeably. The difference lies in their

scope of responsibilities. These roles typically require leaders who

will make managerial decisions but at the same time be involved in

creative processes.



Learning about their main responsibilities and discovering how they

are different can help you figure how which one of these roles fits

your team perfectly. This post will discuss the difference between art

director and creative director and see how these positions can be

relevant for your company.



THE ROLE OF THE CREATIVE DIRECTOR



While this position involves various assignments, their work is mostly

tied to a boardroom. Creative directors are in charge of meeting

clients, upper management, and team members.



For instance, let's say you have a client who wants to hire you for a

billboard ad campaign. A creative director is the one who asks

questions about the client's vision and what they want to ...